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Market Structure Studies
Need to have a strong base of information about the market before launching a new strategic initiative or setting new strategic goals? Then consider a Russell Research Market Structure Study.
Objectives of Market Structure Studies:
Estimate market size
Determine the relative position of brands (awareness and usage)
Category behavior
Category and brand attitudes
Category opportunities and threats
Brand strengths and weaknesses
Identify potential customers
A Russell Research Market Structure Study, augmented by a full array of appropriate STATISTICAL & ANALYTICAL TOOLS, provides a strong sense of the size, shape and feel of the marketplace, and a clear strategic direction.
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