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Omnibus Research

Need to answer key marketing questions in a quick and cost-efficient manner?

Introducing the Russell Omnibus, a nationally-representative online study conducted on a weekly basis. Use the omnibus for a wide range of applications:
  • Awareness & Usage Research

  • Concept Development

  • Incidence Testing

  • Name Evaluation

  • Public Opinion

  • Tracking Research
Methodology

A total of 1,000 online interviews are conducted each week, balanced to match the U.S. population by age, gender, region and ethnicity. Online sample is provided by Survey Sampling International's (SSI) SurveySpot online panel. SSI is recognized as a leading sample provider to the market research industry.

Timing

  • Order deadline: Thursday, 11am EST

  • Questions and materials due: Thursday, 5pm EST

  • Field: Friday - Monday

  • Tabulations: Tuesday, 2pm EST
Deliverables

Clients receive a standard demographic banner and a free 10-pt. custom banner.