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Segmentation Research

Think there may be niches or segments within the market that offer greater opportunities than the market as a whole? Consider Russell Research Segmentation Research.

Segmentation Research is an excellent tool that can be used in conjunction with other studies or as a stand-alone research effort. This type of research effort is most useful when a client believes there may be significant and targetable differences among an audience. Segmentation Research involves segmenting or dividing the total target audience into sub-groups that exhibit differing sensitivities to one or more marketing mix variables; for example: price, product, place, or promotion. There are several analytical options for Segmentation:

  • Attitudes or "mind-set"

  • Category behavior

  • Product/service usage

  • Product/service benefits

  • Demographics

  • Geography


    Russell Research works to determine which type of Segmentation will produce the most meaningful and actionable results.