Use Brand Tracking Research to Drive Brand Growth

Many brand tracking studies establish, but don’t explain, consumer behavior.

Russell Research’s HumanLens approach is tailored for growth-focused companies. It draws on consumer psychology and behavioral science principles to:

  • Uncover the drivers of category and brand behavior
  • Identify early-stage signals which present growth opportunities
  • Navigate category and cultural change
  • Understand how user needs are being met

Designed for both consumer and B2B audiences, Russell Research tracking studies are scalable to meet client needs.

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