ABOUT US
Russell Research is a full-service market research firm that helps companies make more informed market, brand, product, service and communication decisions. We have a rich, 70 year history supporting the home improvement, construction, interior design, home appliance and large equipment sectors.
Whether you’re seeking specific supply / demand chain insights or a holistic view of your category’s ecosystem to identify market intervention opportunities, our custom qualitative & quantitative solutions will uncover latent opportunity and deliver the intelligence required to optimize your business.
The Russell Research – HIRI Partnership
As a trusted HIRI partner, Russell Research is pleased to offer HIRI members a 10% discount on all research projects conducted with us.
AUDIENCE EXPERTISE
- Architects
- Builders, Contractors & Installers
- Distributors
- Equipment Operators
- Factory Employees & Supervisors
- Interior Designers
- Manufacturers
- Property Managers
- Residential & Commercial End Users
- Retailers
SOLUTIONS & METHODOLOGIES
STRATEGIC INSIGHTS
- Awareness, Attitudes & Usage
- Brand Health & Identity
- Customer Journey / Path to Purchase
- Segmentation & Persona Development
- Shopping Insights
COMMUNICATIONS
- Ad & Brand Tracking
- Advertising, Copy & Message Testing
PRODUCT & SERVICE DEVELOPMENT
- Industry Professional Clinics & Workshops
- Product, Package & Price Testing
- Benefits, Claims & RTBs
- Ideation & Concept Testing
RESEARCH TOOLKIT
- Barrier-Messaging Strategy
- B2B / Professional Recruiting
- Conjoint Studies (Visual and Text)
- Eye Tracking & Facial Coding
- Focus Groups
- In-Home / In-Market Ethnographies
- In-Home Usage Testing
- Online Bulletin Boards / Communities
- Online Surveys
- Phone & In-Depth Interviews
- Prime Prospect Identification
- Shop Alongs & Diaries
- Weekly National Omnibus
To submit a research request or learn more about us, please contact:
John Hunoval
Account Services Director
Office: 201.528.0326
