Russell Research HIRI Partnership

ABOUT US

Russell Research is a full-service market research firm that helps companies make more informed market, brand, product, service and communication decisions. We have a rich, 70 year history supporting the home improvement, construction, interior design, home appliance and large equipment sectors.

Whether you’re seeking specific supply / demand chain insights or a holistic view of your category’s ecosystem to identify market intervention opportunities, our custom qualitative & quantitative solutions will uncover latent opportunity and deliver the intelligence required to optimize your business.

The Russell Research – HIRI Partnership

As a trusted HIRI partner, Russell Research is pleased to offer HIRI members a 10% discount on all research projects conducted with us.

AUDIENCE EXPERTISE

  • Architects
  • Builders, Contractors & Installers
  • Distributors
  • Equipment Operators
  • Factory Employees & Supervisors
  • Interior Designers
  • Manufacturers
  • Property Managers
  • Residential & Commercial End Users
  • Retailers

SOLUTIONS & METHODOLOGIES

STRATEGIC INSIGHTS

  • Awareness, Attitudes & Usage
  • Brand Health & Identity
  • Customer Journey / Path to Purchase
  • Segmentation & Persona Development
  • Shopping Insights

COMMUNICATIONS

  • Ad & Brand Tracking
  • Advertising, Copy & Message Testing

PRODUCT & SERVICE DEVELOPMENT

  • Industry Professional Clinics & Workshops
  • Product, Package & Price Testing
  • Benefits, Claims & RTBs
  • Ideation & Concept Testing

RESEARCH TOOLKIT

  • Barrier-Messaging Strategy
  • B2B / Professional Recruiting
  • Conjoint Studies (Visual and Text)
  • Eye Tracking & Facial Coding
  • Focus Groups
  • In-Home / In-Market Ethnographies
  • In-Home Usage Testing
  • Online Bulletin Boards / Communities
  • Online Surveys
  • Phone & In-Depth Interviews
  • Prime Prospect Identification
  • Shop Alongs & Diaries
  • Weekly National Omnibus

To submit a research request or learn more about us, please contact:

John Hunoval
Account Services Director

[email protected]

Office: 201.528.0326