As professionals’ and homeowners’ knowledge, tools, and preferences rapidly evolve and their purchase path becomes increasingly non-linear, home improvement manufacturers, retailers, and service providers are continually pressured to stay ahead of the curve.

With over 70 years of experience in the home improvement category, Russell Research leverages a combination of traditional and innovative approaches to uncover the beliefs, emotional, and attitudinal insights which drive behavior and preferences, and more importantly — behavior change.

Russell’s approach to conducting research among professionals and consumers within the home improvement category is based solely on client needs, incorporating both science and imagination, as well as taking advantage of the continuously growing range of methods and tools that we have developed.

Unique methods that have been used by clients in the home improvement space include…


Visual Optimizer

Retail Immersion

HIRI Partnership