The Post COVID-19 Customer Pulse is tailored to growth-focused companies

Russell Research uses custom research to help companies uncover how competitive sets and purchase paths have shifted or been completely redefined during this time with our Post COVID-19 Customer Pulse.

Our consumer and B2B custom methodology is scalable to meet your specific needs based on the key decisions you need to make:

  • Redefined Brand Preference: Understand they what is evolving in brand evaluation criteria and which brands you are really competing with.
  • Reshaping Category Dynamics: Identify the new paths to purchase and the range of new competitive suppliers and solutions.
  • HumanLens Approach: Explore your customers’ needs in terms of solution arenas beyond traditional categories and usual audiences.

The Post COVID-19 Customer Pulse will be tailored to either consumer or B2B to match your needs and can be scaled to answer the specific questions you need to make.

    Contact us to learn more