Russell Omnibus

When you need to answer key questions in a fast, reliable, and cost-effective way, Russell Research’s omnibus is a perfect fit.

Omnibus Applications

Used by numerous Fortune 500 companies, high-growth organizations, non-profits, advertising agencies and PR Firms, the omnibus has a wide range of uses:

  • Advertising & Concept Testing
  • Awareness & Usage
  • Market Sizing & Structure
  • Message Testing
  • New Business Pitches
  • Public Opinion & PR
  • Tracking Studies

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    The Russell Omnibus is a national online survey with 1,000 consumers per wave, leveraging high-quality online sampling and data collection. The shared-cost model reduces fixed expenses by combining multiple, non-competitive client questions in a single survey.