Brand Identity

Having a clearly defined and distinct brand is a key driver of growth.

Russell Research works with brands to ensure they are recognizable, differentiated, and relevant to target audiences.

Using a mix of traditional and innovative methods, incorporating visual, implicit, and other proprietary tools, Russell Research offers solutions across all areas of brand identity development:

bar_chart Brand Asset Measurement
groups Co-Creation Workshops
branding_watermark Logo Evaluation
psychology Implicit Association Testing
text_fields Name Testing
inventory_2 Package Testing
mic Spokesperson & Character Evaluation
format_quote Tagline Testing
touch_app Touchpoint Optimization

Case Studies

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