Brand Identity
Having a clearly defined and distinct brand is a key driver of growth.
Russell Research works with brands to ensure they are recognizable, differentiated, and relevant to target audiences.
Using a mix of traditional and innovative methods, incorporating visual, implicit, and other proprietary tools, Russell Research offers solutions across all areas of brand identity development:
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Brand Asset Measurement
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Co-Creation Workshops
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Logo Evaluation
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Implicit Association Testing
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Name Testing
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Package Testing
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Spokesperson & Character Evaluation
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Tagline Testing
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Touchpoint Optimization

