Russell Research has been certified to ISO Standard 20252:2012 since November of 2014. In December of 2023 Russell Research was re-certified to the revised ISO 20252:2019 standard.
Statement of Applicability
Russell Marketing Research, Inc., located in East Rutherford, N.J., is a full-service market, opinion, and social research organization that provides quantitative and qualitative research services in the United States and internationally. Our quantitative services include online, in-person, mail, and telephone research. Our qualitative services include focus groups, in-depth interviews, and online bulletin boards. Our client base includes private enterprise and local, state, and federal government agencies. Focus Crossroads, a division of Russell Marketing Research, operates a phone center that makes calls across North America and a focus group facility at the East Rutherford location.
Russell Marketing Research has elected to include sampling, including access panels; fieldwork; self-completion; and data management and processing in this attestation in accordance with ISO 20252:2019 Annexes A, B, E, and F. Russell Marketing Research has elected to exclude physical and digital observation from the attestation.
- Annex A – Sampling including Access Panels – Attested To – Russell Marketing Research provides sampling services to our clients through subcontracted services. In addition, Russell Research creates and maintains access panels for clients who request this service.
- Annex B – Fieldwork – Attested To – Russell Marketing Research provides fieldwork services both directly and through subcontractors, including telephone interviewing and recruiting and qualitative moderation.
- Annex C – Physical Observation – Excluded – Russell Marketing Research does not conduct research via physical observation.
- Annex D – Digital Observation – Excluded – Russell Marketing Research does not conduct research via digital observation.
- Annex E – Self Completion – Attested To – Russell Marketing Research provides research services through self-completion methodologies such as: online questionnaires, diary projects, and postal research.
- Annex F – Data Management and Processing – Attested To – Russell Marketing Research provides services for data entry, cleaning, coding, editing, weighting, file preparation, and tabulation.