Concept & Product Testing
Use this while the idea can still change: choose among concepts, improve a claim or package, or decide that an idea is not ready.
View solutionRussell Research solutions
Research for the decision in front of you
Research solutions
Pricing Research & Market Simulation
For questions about willingness to pay, bundles, price changes, or a new configuration. Choice modeling and simulation can compare likely demand across the alternatives.
View solutionBrand Tracking & Growth Diagnostics
A tracker shows that something moved. This work looks at the audience, messages, competitors, and market context to understand why.
View solutionDemand Landscape Research
Map the occasions and needs that organize a category, then compare where the current offer fits and where demand is unmet.
View solutionSegmentation & Personas
Find customer groups that differ in ways the business can use. A typing tool can identify those groups again in later research.
View solutionPurchase Journey Research
See what happens between first need, purchase, and repeat use. The study looks closely at where people pause, leave, or need reassurance.
View solutionRussell Omnibus
Add questions to a national survey of 1,000 US adults that fields twice each week. Results include questionnaire consultation and 35+ standard demographic and geographic cuts; clients can add custom banner cuts.
View solutionProjects can cross these labels. A concept that survives testing may need pricing and configuration work; a tracker drop may call for interviews or a competitive review. If the assignment does not fit neatly, describe the decision in your own words
Specialist capabilities
Brand Positioning & Messaging
Work out what the brand can credibly stand for, then test the language used to express it.
Learn moreQualitative Research
Use interviews, groups, or communities when the reason behind an answer matters as much as the answer itself.
Learn moreData Science & Integrated Analytics
Bring survey and client data together when neither source answers the question alone.
Learn moreB2B & Hard-to-Reach Audiences
Reach executives, professionals, tradespeople, and other audiences that are difficult to recruit well.
Learn moreAI-Augmented Research
AI can help query data, code open ends, test probes, or explore scenarios. A researcher checks the work before it informs a recommendation.
Learn moreSelected work by solution
IHUT taste test
- A two-cell in-home usage study compared a new BBQ sauce flavor with the original.
- The client launched the preferred flavor and later reported higher annual sales and market share.
Long-running brand health tracker
- A recurring survey measured vacation-decision drivers and response to current campaigns over several years.
- An interactive dashboard displayed survey measures beside hotel occupancy and website visits.
News media subscription segmentation
- A national study segmented news readers by their needs, attitudes, and behavior.
- Interviews explored three priority groups; two represented an immediate subscription opportunity.
Digital shopping journey for autos
- Qualitative journey work and a quantitative evaluation examined digital tools from vehicle consideration through ownership.
- The manufacturer used the findings to refine features on brand websites, configuration apps, and dealer sites.