Data Science
Our data science team specializes in structuring and synthesizing complex data, integrating primary research with behavioral, unstructured, and digital data to provide a unified view of consumer and B2B audiences.
Strengthened by the usage of AI and machine learning to mine unstructured data at scale, our work unlocks new dimensions of learning and insight that drive smarter business decisions.
Engagements can utilize a myriad of data sources to enhance the depth, speed, and predictive power of insights:
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CRM data
insights
Engagement signals
reviews
Online reviews/social media
timeline
Passive digital behavior and navigation
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Primary research (qualitative and quantitative data)
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Third-party appended data
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Transactional behavior
Case Studies
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IHUT Taste TestConcept/Product Testing Consumer Consumer Products Food and Beverage Quant
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IHUT Product UsageConcept/Product Testing Consumer Consumer Products Electronics Quant Retail Technology
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Transportation OptionsConsumer Message Development Public Sector Qual
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International Oncology CommunicationsB2B Health & Wellness Message Development Qual Qual/Quant Quant
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Consumer Technology AdvertisingConsumer Message Development Quant Technology
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Telecom Retail SignageB2B Consumer Message Development Qual Technology
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Skin Care AdvertisingConsumer Consumer Products Message Development Qual
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Healthcare IT & Data SolutionsConsumer Health & Wellness Message Development Quant
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Pharma Product Launch CreativeB2B Consumer Message Development Pharma Qual Qual/Quant Quant
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Pharma Brand CreativeConsumer Message Development Pharma Qual
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Broadcast TV Gut CheckConsumer Media Message Development Quant
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Dairy ProductsConsumer Consumer Products Qual Qual/Quant Quant Segmentation & Personas
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News Media SegmentationConsumer Media Qual Qual/Quant Quant Segmentation & Personas
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Home ImprovementConsumer Home Improvement Purchase Journey Qual Qual/Quant Quant
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Health & Beauty RetailConsumer Purchase Journey Qual Retail
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HVAC SystemsB2B Consumer Electronics Purchase Journey Qual
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HeadphonesConsumer Electronics Purchase Journey Qual
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Digital Shopping Journey for AutosAutomotive Consumer Purchase Journey Qual Qual/Quant Quant
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Health TechConcept/Product Testing Consumer Health & Wellness Quant
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Healthcare Network PositioningConcept/Product Testing Consumer Health & Wellness Quant
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Coffee RetailConcept/Product Testing Consumer Food and Beverage Quant
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Cleaning SuppliesB2B Concept/Product Testing Manufacturing Qual Qual/Quant Quant
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Sound InnovationsConcept/Product Testing Consumer Electronics Quant
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B2B RetailB2B Quant Retail Tracking
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Travel & TourismB2B Quant Retail Tracking
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Automotive AftermarketAutomotive Consumer Qual Qual/Quant Quant Segmentation & Personas
