Case studies Public sector
The transit proposal with the broadest community appeal
Focus groups in four languages compared proposed transit solutions and explained why one had the broadest appeal.
- Message & Creative Development
- Qualitative
- Consumer
The objective
The agency needed customer preferences and nearby communities' views of several transit proposals before choosing one.
The research design
Customers and community members joined in-person and online groups held in English, Spanish, Mandarin, and Bengali. They reacted to, rated, and ranked each proposal.
The outcome
One proposal had the broadest appeal, and the groups explained why. Results were presented several times to local and state government leaders.
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